Information

New Book: “Global Marketing: Contemporary Theory, Practice, and Cases”

“Global Marketing: Contemporary Theory, Practice, and Cases (by Ilan Alon、Eugene Jaffe、Christiane Prange、Donata Vianelli (Japanese translation)” will be published by Hakuto Shobo Publishing Company on July 28, 2017.

Recent Information

31-05-18InformationNew Book: “Strategic Industrial Marketing -7 Steps for B2B Marketers-”
28-06-17NewsNew Book: “Global Marketing: Contemporary Theory, Practice, and Cases”
20-03-17NewsNew Article: “Tasks and Directions Relating to Global Communication of B2B Enterprises – as a Sales Complementary Function Viewed from the Purchase Process”
20-02-16NewsNew Article: “Pattern and Structure of Approach to the Industrial Market”