Information

New Article: “Integrated Communications in the B2B Market Place”

“Integrated Communications in the B2B Market Place”, contributed serially to the October 2015 edition (No. 554) and September 2015 edition (No. 543) of Business to Business Communications, published by Japan BtoB Advertising Association.

Recent Information

31-05-18InformationNew Book: “Strategic Industrial Marketing -7 Steps for B2B Marketers-”
28-06-17NewsNew Book: “Global Marketing: Contemporary Theory, Practice, and Cases”
20-03-17NewsNew Article: “Tasks and Directions Relating to Global Communication of B2B Enterprises – as a Sales Complementary Function Viewed from the Purchase Process”
20-02-16NewsNew Article: “Pattern and Structure of Approach to the Industrial Market”