Articles, Presentations, Books

Books
  • E. Kasahara (2018) Strategic Industrial Marketing -7 Steps for B2B Marketers- Tokyo: TOYO KEIZAI INC.
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  • E. Kasahara (2016) Business Design and Management, Collaborative Sales Approach for Value Co-creation in B to B Marketing, Tokyo: Soseisha/RBS.
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  • E. Kasahara (2015) Practical Strategic Management: How to Apply Strategic Thinking in Business, Singapore: World Scientific Publishing.
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  • E. Kasahara (2014) Japanese translation of an Easy Guide to Business Management, Tokyo: KADOKAWA/Chukei Publishing.
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  • E. Kasahara (2013) Textbook on Strategic Approach applied by Competitive Companies, Tokyo: KADOKAWA/Chukei Publishing.
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  • E. Kasawara, S. Kashiwagi (ed.) (2005) “Relational management by American manufacturer reps”, Innovations and Issues in Modern Marketing, Kanagawa: Tokai University Press.
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  • E. Kasawara (2002) Keiei Sodan Zensho (Compendium of Answers to Business Questions), in Y. Hamanaka, E. Kasahara, et al., Tokyo: Sanseido Bookstore, Chapter IV, pp. 652-753.
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  • E. Kasahara (2002) Dynamics of Venture Creation: Management, assessment, and educational perspectives, Bunshindo; recipient of Chamber of Commerce and Industry Research Institute Small Business Award, M. Fukuda, E. Kasahara, and M. Teraishi, Tokyo: Bunshindou, Chapters V, VI, X, XI.
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Translations
  • Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli, Japanese translation by E. Kasahara (2017) Global Marketing: Contemporary Theory, Practice, and Cases, Tokyo: Hakuto-Shobo Publishing Company.
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  • M.D Hutt and T.W Speh, Japanese translation by E. Kasahara (2012) Industrial Marketing Management: Cases, Tokyo: Hakuto-Shobo Publishing Company.
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  • M.D Hutt and T.W Speh, Japanese translation by E. Kasahara (2009) Industrial Marketing Management: Principles, Tokyo: Hakuto-Shobo Publishing Company.
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  • Leonard M. Lodish, Amy Kallianpur, Howard Lee Morgan, et al., Japanese translation by E. Kasahara (2004) Entrepreneurial Marketing: Lessons from Wharton‘s Pioneering MBA Course, Tokyo: Chukei Publishing.
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Articles
  • Kasahara [2017]“Tasks and Directions Relating to Global Communication in B2B Enterprises – as a Sales Complementary Function Viewed from the Purchase Process” in Business to Business Communications No.49 March 2017 issue, published by Japan BtoB Advertising Association, pp. 14-23
  • Kasahara [2016] , “Pattern and Structure of Approach to the Industrial Market”in Research and Development Leader, February 2016 issue, of Technical Information Institute p22-27
  • Kasahara [2015] “Integrated Communications in the B2B Market – Centering on Social Media”, in Business to Business Communications No.544, October 2015 issue, published by Japan BtoB Advertising Association P19-25,
  • Kasahara [2015] “Integrated Communications in the B2B Market – Centering on Advertising”, in Business to Business Communications No.543, September 2015 issue, published by Japan BtoB Advertising Association P10-17
  • KASAHARA [2011]Japanese Manufacturing Industry in the Age of Competition with Companies Located in Newly Emerging China and Taiwan : In Search of New Competitive Strategy Framework in Rikkyo University DBA Journal
  • Kasahara [2005] “American Manufacturer’s Rep Relationship Management” in Current Marketing Issues and Innovation: New Ideas on Customer Satisfaction, Relationship Management, and Business Strategy, edited by Shigeaki Kashiwagi. Tokai University Press.
  • Kasahara [2003] “Approach Research on Industrial Goods Marketing” in Waseda University Graduate School Research Essays.
  • Hamanaka, Kasahara, et al. [2002] Management Consultation Treatise. Sanseido. Volume 5, pp. 652-753.
  • Kasahara [2002] “Research on the Effects of IR,”in Waseda University Graduate School Research Essays.
  • Fukuda, Kasahara, Teraishi [2000] Venture Creation Dynamics: The Management, Evaluation, and Training Viewpoint. Bunshindo. Chapters 5, 6, 10, and 11. (Awarded a Small Business Research Incentive Award.)
  • Kasahara [2000] “Research on the Growth Mechanisms of Small- and Medium-sized Companies,” in Creation of the New Small Business Image, Japan Academy of Small Business Studies. Doyukan. pp. 152-160.
  • Kasahara, Otake [1999] “Hypothesis and Framework for IR Activity Effect Measurement,” in Venture Review No. 1, November issue, Edited by The Japan Academic Society for Ventures and Entrepreneurs, pp. 17-40.
  • Kasahara [1997] “Sustainable Growth and Technological Development Strategy of Small Businesses,” in Small Businesses and the Internet Era, Edited by the Japan Academy of Small Business Studies. Doyukan. pp. 160-169.
Conference Presentations
  • Kasahara [2003] “Regarding Relationship Management in Electronic Device Development”
  • Kasahara [2002] “Considerations Regarding an Integrated Model for Organizational Purchasing Behavior Theory and Relationship Marketing.” Annual Meeting of the Japan Society of Marketing and Distribution.
  • Kasahara [2000] “North American Biotech Companies: Strategy and Management System”15th Annual Science Conference of The Japan Society for Science Policy and Research Management.
  • Kasahara, Otake, Kurashige [1999] “Considerations Regarding Growth Stages and Management Issues of Small- and Medium-sized Companies.”14th Annual Science Conference of The Japan Society for Science Policy and Research Management.
  • Kasahara [1997] “Contingency Approaches for Corporate Growth Models.” 12th Annual Science Conference of The Japan Society for Science Policy and Research Management.
  • Ono, Kasahara [1996] “Case Studies of Advance Evaluation Systems for Research and Development Issues.” 11th Annual Science Conference of The Japan Society for Science Policy and Research Management.
  • Kasahara [1995] “A Strategic Approach to Coastal Zone Development – Formulation of a Coastal Zone Development Plan.” Cites Marines ’95/Ocean Cities ’95 Foundation 2100, pp 188-193.