What’s APRIM

Company Data

NameAsia Pacific Research Institute of Marketing (APRIM)
PresidentEiichi Kasahara, Ph.D.
Location1-6-5-902 Higashiyama, Meguro-ku, Tokyo 153-0043 Japan
TEL+81-90-2243-8439
FAX+81-467-48-6562
E-mailinfo@aprim.jp

Profile of President Eiichi Eric Kasahara

ProfileEiichi “Eric” Kasahara

  • President, Asia Pacific Research Institute of Marketing (APRIM)
  • President, ICSB-Japan (International Council for Small Business)
  • Guest Researcher, Mizuho Information & Research Institute, Inc. (Formerly FUJI RESEARCH INSTITUTE CORPORATION)
Background (academic & professional) Dr. Kasahara earned his Ph.D. from the International Studies Program of the Waseda University Graduate School (International Management), and his MIM from the Thunderbird School of Global Management. He subsequently worked as a fund manager for Japanese and American institutional investors. Kasahara joined the Fuji Research Institute Corporation (currently Mizuho Research Institute Ltd.) in 1989, providing consultation at the Marketing Strategy/Kasahara Cluster. He later held the post of professor at the Saint Paul’s/Rikkyo University, Graduate School of Business Administration. Dr. Kasahara currently conducts graduate school research and educational activities. He also consults at the Asia Pacific Research Institute of Marketing on cross-functional problem-solving support for blue chip companies and SMEs, and on growing medium sized business clients in areas ranging from R&D and business development to marketing, sales, finance (IPO, M&A), corporate communication(CI, IR), executive training, and so on.
Major Public Posts
  • Professor at the Saint Paul’s/Rikkyo University, Graduate School of Business Administration(2008-)
  • Dell Awards Panel Judge: Head Judge of Panel for Small Business Awards by Dell Computers (2008-2010)
  • Member of the Japan Academy of Small Business Studies, Japan Society for Science Policy and Research Management, Japan Academic Society for Ventures and Entrepreneurs, Affiliate-President Japan of the International Council for Small Business (ICSB) (2000-2005)
  • Waseda University Extension Center Lecturer (2005-)
  • Research Fellow, Mizuho Information and Research Institute (2005-2007)
  • Member of the Employment Promotion Corporation’s “Lumber Industry Employment Advancement Project” (1995-1996)
  • Member of the committee for “Research on measurements of return on investment of public funds”, Japanese Institute of Technology on Fishing Ports, Grounds and Communities (1994-1997)
  • Member of the “Project regarding assistance of industries in the Greater Kanto Area”, Ministry of Economy, Trade and Industry (1995-1996)
  • Member of the Yamagata Prefecture project for the “Study on the Conceptualization of an Incubation Center Plan” (1995-1996).
  • Committee member of the Small and Medium Enterprise Agency’s “Research for the revitalization of industrial agglomerations in Ota-ku” (1995)
MembershipsJapan Society of Marketing and Distribution, The Japan Society for Science Policy and Research Management, Japan Academy of Small Business Studies, The Japan Academic Society for Ventures and Entrepreneurs, and ICSB (International Council for Small Business)
Hobbies/SportsYachting, Member of the Japan Sailing Federation (JSAF); Society for Testing of English Proficiency, Grade 1